Link to an interesting article related to consumer regulation and competitive assessment of any industry for your reference

https://hbr.org/2017/07/the-next-battle-in-antitrust-will-be-about-whether-one-company-knows-everything-about-you

Dear Students,
Please find rubrics for Individual assignment 1

Individual Assignment 1

Criteria	Level 3: Excellent (8,9,10)	Level 2: Average (4,5,6,7)	Level 1: Below Average (1,2,3)
Considering diverse nature of purchases (30%)	Substantial number of purchases are considered	Adequate number of purchases are considered	Few purchases are considered
Depth of analysis in purchases (50%)	Deeper  analysis of purchases is made	Moderate level  of  analysis is made	Superficial analysis of purchases is made
Quality of the report (20%)	Overall structure of the report is excellent, report includes all relevant contents	Overall structure of the report is good, report includes relevant most of the contents	Overall structure of the report is below average,  report includes only few of relevant contents

One more link relating to resource on laddering:

http://rockresearch.com/understanding-consumer-decision-making-with-means-end-research/

Reference on Laddering technique

Reference on Laddering technique

Dear Students,
You may find the following link to a resource relating to laddering technique useful for working on your project.

http://academic.csuohio.edu/cbresearch/papers/Good%20PDFs/Laddering_A%20How%20to%20do%20it%20manual.pdf

Best Wishes,

Consumer behaviour is aimed at understanding individual factors and group level factors influencing pre purchase, decision making and post purchase process  of an individual. It is a process involving interaction among cognition, affect and behaviour at an individual level.

One more link relating to resource on laddering:

http://rockresearch.com/understanding-consumer-decision-making-with-means-end-research/

Reference on Laddering technique

Dear Students,
You may find the following link to a resource relating to laddering technique useful for working on your project.

http://academic.csuohio.edu/cbresearch/papers/Good%20PDFs/Laddering_A%20How%20to%20do%20it%20manual.pdf

Best Wishes,