Managing The Total Customer Expereince

Read the article provided in the  link :

http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=a5b429e1-bbba-4782-9346-872b52c74689%40sessionmgr4009

Pre Read For Session on 18/07/2018

Read the following articles for tomorrow's session:

1. Scents and Sensibility

at the following link

http://content.time.com/time/printout/0,8816,1543956,00.html

2. Voting-Booth Feng Shui

at the follwing link:

https://www.nytimes.com/2006/12/10/magazine/10section4.t-4.html

Raed article titled

Laddering: A Research Interview Technique for Uncovering Core Values

at

https://www.uxmatters.com/mt/archives/2009/07/laddering-a-research-interview-technique-for-uncovering-core-values.php

Please find rubrics for Group Assignment 2 & 3

Group Assignment 2 & 3

	Level 3: Excellent (8,9,10)	Level 2: Average (4,5,6,7)	Level 1: Below Average (1,2,3)
Conceptual understanding and subject knowledge        (40 %)	Demonstrates a clear and deep understanding and knowledge of the topic	Demonstrates good understanding and knowledge of the topic	Demonstrates superficial understanding and knowledge of the topic
Effective and adequate use of  information provided by respondents (30%)	Effective and excellent use  of information provided by respondents	Effective and adequate use of  information provided by respondents	Less effective and less adequate use of  information provided by respondents
Report (20%)	Overall structure of the report is excellent, report includes all relevant contents	Overall structure of the report is good, report includes relevant most of the contents	Overall structure of the report is below average,  report includes only few of relevant contents
Individual contribution or Presentation(10 %)	Above average contribution by an individual member of group	Average contribution by an individual member of group	Below average contribution by an individual member of group

Dear Student,
Please find link to one arrticle on influence of  visuals  on consumer behaviour:

http://www.iqmetrix.com/blog/how-do-visuals-influence-consumer-behavior

Regards,

Jayesh Aagja

Dear Student,
Please find rubrics for Group Assignment 1 for your reference.

Group Assignment 1

	Level 3: Excellent (8,9,10)	Level 2: Average (4,5,6,7)	Level 1: Below Average (1,2,3)
Conceptual understanding and subject knowledge        (40 %)	Demonstrates a clear and deep understanding and knowledge of the topic	Demonstrates good understanding and knowledge of the topic	Demonstrates superficial understanding and knowledge of the topic
Effective and adequate use of  information provided by respondents (30%)	Effective and excellent use  of information provided by respondents	Effective and adequate use of  information provided by respondents	Less effective and less adequate use of  information provided by respondents
Report (20%)	Overall structure of the report is excellent, report includes all relevant contents	Overall structure of the report is good, report includes relevant most of the contents	Overall structure of the report is below average,  report includes only few of relevant contents
Individual contribution (10 %)	Above average contribution by an individual member of group	Average contribution by an individual member of group	Below average contribution by an individual member of group

Link to an interesting article related to consumer regulation and competitive assessment of any industry for your reference

https://hbr.org/2017/07/the-next-battle-in-antitrust-will-be-about-whether-one-company-knows-everything-about-you