Draft Course Outline

Implicit Predictor of Behaviour

Dear Student,
Read an intersting article on
Implicit Attitude predicting behaviour at the following link

https://www.psychologytoday.com/us/blog/sold/201210/implicit-attitudes-predict-impulsive-behavior

Questionnaire content

Dear Student,
I request you to incorporate some questions in your questionnaire.

Q1 GENDER CODE GENDER CODE Male 01 Female 02 AWARENESS SECTION RECORD VERBATIM Q2    ASK RECALL When you think of an Brand _____, which Brand in AHMEDABAD comes FIRST in your mind, no matter whether you have been there or not? [SA] The NEXT  Brand that comes to your mind? [SA] Others that you know of? PROBE [MA] CODE FIRST MENTION UNDER TOM. CODE NEXT MENTIONED UNDER SIM. REST OF THE MENTIONS UNDER SPONT. Q3 AIDED RECALL Here is a list of Brands, please select those you know of, no matter whether you have been there or not? [MA] CODE IN THE GRID BELOW Q2 Q3 Q4 Q5 Brands TOM [SA] SIM [SA] SPONT [MA] AIDED [MA] FAMILIARITY EVER VISITED [MA] Tick AREA [MA] Brand 1 01 01 01 01 1 2 3 4 5 01 Brand 2 02 02 02 02 1 2 3 4 5 02 Brand 3 03 03 03 03 1 2 3 4 5 03 Brand 4 04 04 04 04 1 2 3 4 5 04 Brand 5 05 05 05 05 1 2 3 4 5 05 Brand 6 06 06 06 06 1 2 3 4 5 06 Brand 7 07 07 07 07 1 2 3 4 5 07 Brand 8 08 08 08 08 1 2 3 4 5 08 OTHERS________ 13 13 13 13 1 2 3 4 5 12 Q4 FAMILIARITY Here is a list of Brands. Answer looking at this SHOWCARD how familiar are you with the ______ store, no matter whether you have been there or not. ASK ONLY FOR THE Brands CODED IN Q2/Q3. CODE IN THE GRID ABOVE JUST HEARD OF SLIGHTLY FAMILIAR SOMEWHAT FAMILIAR MODERATELY FAMILIAR EXTREMELY FAMILIAR 1 2 3 4 5 Q5 Here is a list of EYEWEAR stores. Which of these Brands have you EVER VISITED? Which area? Any other? [MA] ASK ONLY FOR THE Brands CODED IN Q2/Q3. CODE IN THE GRID BELOW Q6a From which of these eyewear stores have you EVER PURCHASED an eyewear? Which area? Any other [MA] MENTION THE AREA IN THE COLUMN Q6b From which of these eyewear stores have you LAST PURCHASED an eyewear? Which area? When? [SA] MENTION THE AREA AND MONTHS IN THE COLUMN Q7 Answer looking at the SHOWCARD how likely are you to CONSIDER visiting the store in future? It is a store I would not consider It is a store I might consider It is one of the several stores I would consider It is one of the 2 or 3 stores that I would consider It is the only store I would consider 1 2 3 4 5 Q6a Q6b Q7 STORES NAME EVER PURCHASED [MA] LAST PURCHASED [SA] CONSIDERATION Tick AREA [MA] Tick AREA [SA] Year Brand 1 01 01 1 2 3 4 5 Brand 2 02 02 1 2 3 4 5 Brand 3 03 03 1 2 3 4 5 Brand 4 04 04 1 2 3 4 5 Brand 5 05 05 1 2 3 4 5 Brand 6 06 06 1 2 3 4 5 Brand 7 07 07 1 2 3 4 5 Brand 8 08 08 1 2 3 4 5 OTHERS________ 09 09 1 2 3 4 5 IMAGERY Q8a   ASK ALL Now let us say you are going to a store to buy an Brand ___. Which is the most important reason for you to decide, where to buy from? RECORD VERBATIM. TICK IN GRID BELOW AGAINST THE RESAON MENTIONED. Q8b ASK ALL - SHOWCARD - FACTORS Now look at the following reasons. Which are the THREE reasons that are most important for you to choose an Brand ____? TICK IN THE GRID BELOW AGAINST THE REASON MENTIONED. REASON Q8a Q8b 01 01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 FRIENDLY AND COURTEOUS staff 09 09 Convenient PARKING facility 10 10 Convenient LOCATION of the store 11 11 Attractive SALE/DISCOUNT SCHEME 12 12 RECOMMENDED by family/friends 13 13 Q9 ASK ONLY FOR THOSE Brands MENTIONED IN Q2 - SHOWCARD – IMAGERY You said you are aware of these Brands, please mark which of these stores have the following qualities. MARK IN THE GRID BELOW UNDER Brand. ASK FOR EACH Brand  SEPERATLY. Brand Name BRAND 1 BRAND 2 BRAND 3 BRAND 4 BRAND 5 01 01 01 01 01 02 02 02 02 02 03 03 03 03 03 04 04 04 04 04 05 05 05 05 05 06 06 06 06 06 07 07 07 07 07 08 08 08 08 08 09 09 09 09 09 10 10 10 10 10 11 11 11 11 11 12 12 12 12 12 13 13 13 13 13 14 14 14 14 14 15 15 15 15 15 I am likely to recommend this Brand to others 16 16 16 16 16

PROFILE

Q12a Residential Area Q12b Office Area Q12c Which route do you take from home to office? Q12d Mobile no. Q12e Email Id. Q13a Could you please tell us the kind of household you have? MARK IN THE GRID BELOW Q13b Could you please tell us the kind of house you live in? MARK IN THE GRID BELOW FAMILY MEMBERS CODE Single 01 Single with Parents 02 With Roommates 03 Husband-Wife 04 Husband-Wife-Kid 05 Husband-Wife-Kids 06 Married with Parents 07 Joint Family (More than one Family) 08 HOUSE TYPE CODE OWNED / TENANT [SA] TICK THE RESPONSE 2 BHK 01 3 BHK 02 4 BHK 03 4BHK+ 04 Duplex 05 Row Houses 06 Tenement 07 Independent Bungalows 08 Q14a Please take a look at this list (SHOWCARD) and tell me which of these items do you have at home? (It could be owned by you, your family, or provided by the employer or it could be available in the house you live in; but it should be for the use of just you or your family) MARK IN THE GRID A BELOW Q14b Does your family own any agricultural land, by agricultural land I mean land that is currently under cultivation or plantation?  MARK IN THE GRID A BELOW Q14c Could you tell me something about the person who makes the biggest contribution to the running of the household? To what level has he studied?  MARK IN THE GRID B BELOW A B Chief Earner: Education (Q14c) Items owned / have  access at home CODE No. of Durables (TRANSFER FROM GRID A) Illiterate Literate no formal education/ School upto 4 yrs School 5 - 9 Yrs HSC/ SSC Some College (inclu Diploma but not Grad) Grad/ Post Grad- Gen. Grad/ Post Grad- Prof. Q14a Electricity Connection 01 Q14c CODE 01 02 03 04 05 06 07 Ceiling Fan 02 None E3 E2 E2 E2 E2 E1 D2 LPG Stove 03 1 E2 E1 E1 E1 D2 D2 D2 Two-Wheeler 04 2 E1 E1 D2 D2 D1 D1 D1 ColourTV 05 3 D2 D2 D1 D1 C2 C2 C2 Refrigerator 06 4 D1 C2 C2 C1 C1 B2 B2 Washing Machine 07 5 C2 C1 C1 B2 B1 B1 B1 Personal Computer/ Laptop 08 6 C1 B2 B2 B1 A3 A3 A3 Car/Jeep/Van 09 7 C1 B1 B1 A3 A3 A2 A2 Air Conditioner 10 8 B1 A3 A3 A2 A2 A2 A2 Q14b Agricultural Land 11 9+ B1 A3 A3 A2 A2 A1 A1 TOTAL NUMBER OF ITMES (RECORD) POST CODE SEC __________ THANK YOU FOR YOUR TIME