One more link relating to resource on laddering:

http://rockresearch.com/understanding-consumer-decision-making-with-means-end-research/

Reference on Laddering technique

Reference on Laddering technique

Dear Students,
You may find the following link to a resource relating to laddering technique useful for working on your project.

http://academic.csuohio.edu/cbresearch/papers/Good%20PDFs/Laddering_A%20How%20to%20do%20it%20manual.pdf

Best Wishes,

Consumer behaviour is aimed at understanding individual factors and group level factors influencing pre purchase, decision making and post purchase process  of an individual. It is a process involving interaction among cognition, affect and behaviour at an individual level.