Sunday 9 July 2017

Dear Student,
Please find link to one arrticle on influence of  visuals  on consumer behaviour:

http://www.iqmetrix.com/blog/how-do-visuals-influence-consumer-behavior

Regards,

Jayesh Aagja

Saturday 8 July 2017

Dear Student,
Please find rubrics for Group Assignment 1 for your reference.

Group Assignment 1


Level 3: Excellent
(8,9,10)
Level 2: Average
(4,5,6,7)
Level 1: Below Average
(1,2,3)
Conceptual understanding and subject knowledge        (40 %)
Demonstrates a clear and deep understanding and knowledge of the topic
Demonstrates good understanding and knowledge of the topic
Demonstrates superficial understanding and knowledge of the topic
Effective and adequate use of  information provided by respondents (30%)
Effective and excellent use  of information provided by respondents
Effective and adequate use of  information provided by respondents
Less effective and less adequate use of  information provided by respondents
Report (20%)
Overall structure of the report is excellent, report includes all relevant contents
Overall structure of the report is good, report includes relevant most of the contents
Overall structure of the report is below average,  report includes only few of relevant contents
Individual contribution (10 %)
Above average contribution by an individual member of group
Average contribution by an individual member of group
Below average contribution by an individual member of group

Friday 7 July 2017

Link to an interesting article related to consumer regulation and competitive assessment of any industry for your reference

https://hbr.org/2017/07/the-next-battle-in-antitrust-will-be-about-whether-one-company-knows-everything-about-you


Tuesday 4 July 2017

Dear Students,
Please find rubrics for Individual assignment 1

Individual Assignment 1

Criteria
Level 3: Excellent
(8,9,10)
Level 2: Average
(4,5,6,7)
Level 1: Below Average
(1,2,3)
Considering diverse nature of purchases (30%)
Substantial number of purchases are considered
Adequate number of purchases are considered
Few purchases are considered
Depth of analysis in purchases (50%)
Deeper  analysis of purchases is made
Moderate level  of  analysis is made
Superficial analysis of purchases is made
Quality of the report (20%)
Overall structure of the report is excellent, report includes all relevant contents
Overall structure of the report is good, report includes relevant most of the contents
Overall structure of the report is below average,  report includes only few of relevant contents