Influence of perception on voting behaviour

Jonah Berger, Marc Meredith and S. Christian Wheeler, researchers at Standford University's Graduate School of Business, released a study suggesting that where you vote may significantly influence how you vote.  A person’s vote, a hallmark of democracy, may be biased by polling environment.  It has nothing to do with dirty politics or foul play. Rather, it’s a basic principle of psychology — the concept that environmental cues can trigger ideas and affect our behavior without our being conscious of it.   Read more at following link and do forward your reactions on the article. Also, in case you find something similar and interesting do forward me by way of mail or on this blog.



http://www.nytimes.com/2006/12/10/magazine/10section4.t-4.html

How consumers' perceptions influence company's marketing decisions can be understood from example of Coca cola deleting "Classic" from Coke label, read more at following link

http://www.nytimes.com/2009/01/31/business/media/31coke.html

I request students to post their comments on the article.

Italian women keep homes quite clean. They spend, on average, 21 hours a week on household chores other than cooking -- compared with just four hours for Americans, according to Procter & Gamble Co. research. Italians wash kitchen and bathroom floors at least four times a week, Americans just once. 

Read more at

http://www.post-gazette.com/life/lifestyle/2006/04/25/Convenient-cleaning-products-don-t-sell-in-Italy/stories/200604250117

Consumer behaviour is aimed at understanding individual factors and group level factors influencing pre purchase, decision making and post purchase process  of an individual. It is a process involving interaction among cognition, affect and behaviour at an individual level.