Influence of perception on voting behaviour

Jonah Berger, Marc Meredith and S. Christian Wheeler, researchers at Standford University's Graduate School of Business, released a study suggesting that where you vote may significantly influence how you vote.  A person’s vote, a hallmark of democracy, may be biased by polling environment.  It has nothing to do with dirty politics or foul play. Rather, it’s a basic principle of psychology — the concept that environmental cues can trigger ideas and affect our behavior without our being conscious of it.   Read more at following link and do forward your reactions on the article. Also, in case you find something similar and interesting do forward me by way of mail or on this blog.



http://www.nytimes.com/2006/12/10/magazine/10section4.t-4.html